SONY 3D

Sony is launching a "false spot in 3D" to promote the new technology.

To promote their new TV with 3D technology, Sony will debut in Europe a spot in which recreates 3D false images of the World Cup.

The strategy is to inform viewers that do not need to tune it on TV, but to buy a device with the latest technology.

The campaign, which draws on the Brazilian Kaka, has been developed by the agency Anomaly and will debut on June 11, when you play the opening match, South Africa and Mexico.

This will be a day after the first TV manufacturer in 3D have been released, according to Marketing News.

Sony will record 25-match World Cup in 3D. In addition, the general public can also enjoy promotional trailers for each of the meetings, which will be shown on the new televisions in 1,300 establishments affiliated with Sony and the major European outlets.

Samsung and Panasonic are two companies that have already made a step in the introduction of new tecnlogía.

For Sony, the goal is to sell 2.5 million 3D TVs in nine months.

According to the consulting firm DisplaySearch, sales of TVs with this technology around the world will be about 1.2 million this year, reaching 16 million in 2013.